Kroger Clicklist research report
Kroger offers customers a variety of shopping features through its mobile app and Kroger's ClickList is an integral part of its mobile strategy moving forward. This report was conducted to provide an analysis of the existing Kroger mobile application.
ROLE
Research
DELIVERABLES
User Interviews
User Surveys
Usability Studies
Data Analysis
Actionable Recommendations
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The goal of the project
Kroger offers customers a variety of shopping features through its mobile app and Kroger's ClickList is an integral part of its mobile strategy moving forward. This report was conducted to provide analysis of the existing Kroger mobile application. Additionally, the full report outlines the research and makes recommendations on how Kroger can increase mobile sales and revenue through its digital properties supported by customer feedback. This work was conducted as part of a UX Master’s program
Work done as part of UX Masters program for Kent State University.
Understanding our audience
Building persona’s and targeting specific user’s for in-depth analysis and feedback
Baseline survey of Kroger shoppers
Digging in and learning a little more about our shoppers
There’s so much more packed into this report
We learn a lot about how we might improve the Kroger mobile app experience through our survey and in-depth interviews/tests with our users. Included below are some of the highlights of our recommendations. What to learn more? Dive into the report!
Notify the user of replacements and substitutions immediately
Allow the user to tailor and customize recurring or favorite items on their dashboard
Enhance the advanced coupon filtering system
Seamlessly integrate ClickList into the app to increase cross-promotion and usability